WEB & SOFTWARE
Branding
We don't deliver a logo, we deliver a system: a brand kit you use every day, with its colors, type, rules and templates. It's the first step of our web side — a solid identity, then the site that shows it off and the loops that run it.
A brand guide, as a presentation
Pages from a sample brand presentation — flip with the arrows or from the corner of the page.
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The pages are from a sample brand presentation; the content, language and color scheme belong to the sample brand.
What we deliver
From brand to code, all under one roof
The items in the package — all of them stay in your hands as editable files. You can read about how we work when building a brand's identity from scratch in our Atlas Records brand identity work.
SAMPLE DELIVERY
Devel — the style guide of a sample brand.
The color sheet on the left is a single leaf from this guide. The same package also includes the logo, typography, business card and social media templates — all with source files.
For your brand, the same structure is built from scratch.
Devel — sample brand color sheet, from the delivery file.
01
Logo and logomark
Primary logo, reversed and single-color versions; usage rules and clear-space.
02
Color palette
Primary and secondary colors; screen and print values on one page.
03
Typography
Heading and body families, scales and line-setting examples.
04
Corporate identity
Business card, letterhead and email signature templates.
05
Social media kit
Post and story templates, profile imagery.
06
Brand guide
The one document that holds it all together and can be handed to the team.