After you go live: a corporate site's first 90 days

When a corporate site goes live, there's usually a great sense of relief — and that's understandable, because the effort spent up to that point is real. But in our experience, a site's real work begins after launch. The first 90 days are when the site shows how it behaves with real visitors, where small points of friction surface, and where decisions about the future can rest on solid data.

The first three weeks: set up measurement

The first thing to do right after launch is to confirm that the right measurement tools are working. Which pages visitors arrive from, which page they leave on, and what devices they connect with — without answers to these three questions, the first month passes completely blind. Setting up measurement may look like a technical chore, but its real value is that it makes every decision in the months that follow rest on observation rather than instinct.

• Is analytics set up correctly? Are page views being recorded?
• Do you get a notification when a contact form or quote request comes in?
• Have search engines indexed the site? Is Search Console connected?
• Has the speed test been re-run in the live environment? (It can differ from staging.)

Days 30–60: the first feedback

The first real visitors draw attention to points that were never considered during the design process. You'll learn in this period that a button isn't visible enough, that a piece of text was misread, or that a page breaks unexpectedly on mobile. These findings don't call for a big redesign; small text changes, button-position fixes or an extra guiding sentence are usually enough.

Days 60–90: content and the roadmap

By the end of the second month you have real data, observations of user behavior, and probably a few "wish we'd done this from the start" notes. This period is the right moment to plan the site's next phase: a missing service page, a content section that needs updating, or a new contact channel. By day 90 the site should be in the state shaped by what's been learned over three months — not the state it launched in.

Keeping content visible in search engines over time takes continuous attention too; an SEO agent loop that watches your page copy and tags on its own and updates them with your approval sits on top of the measurement groundwork laid in these first three months.